As part of a bid to expand its UK presence, Italian sideloader manufacturer Cavaion Baumann is pleased to announce the appointment of Chris Rodger as UK dealer manager. Chris will take on this role with immediate effect.

In addition to supporting in the promotion of sideloader sales in the UK and Ireland, Chris will be responsible for identifying vacant territories for Baumann, while attracting and working with new dealers.

Working in materials handling for over 20 years, Chris brings a wealth of knowledge and significant sideloader industry experience to the role. After stepping out of the sector to establish his own successful family business, Baumann persuaded Chris to return to the prosperous market.

Baumann UK managing director, Jason Reynolds is pleased to have coaxed Chris back into the industry. “I’m delighted to have Chris join our expanding team to help us manage increasing volumes and the demands of a growing dealer network,” said Jason.

“With his extensive experience in materials handling and a proven track record for working with sideloaders, we couldn’t have found a better fit for the job.”

The UK subsidiary of Baumann was established in June 2015 and has gone from strength to strength ever since. In 2016, Baumann was awarded the FLTA Award for Innovation for its patented Archimedes outreach system, the most important innovation in sideloader design in 40 years. The firm was also shortlisted in the same category in this year’s awards for its new high performance electric model, the ELX50.

Concludes Jason: “I am looking forward to working closely with Chris to expand our UK presence and spread the word about Baumann’s innovations in the sideloader market.”

Based in Cavaion on the shores of Lake Garda, Baumann is a family-owned company that has led the sector for over 40 years, and now sells its products worldwide through 106 dealers in 76 countries.